Marketing Specialist / Student Recruitment Specialist ICEM is seeking a dynamic and motivated Marketing Specialist / Student Recruitment Specialist to support the implementation of the College’s marketing and student recruitment strategy. The role plays a key part in increasing student enrolment, strengthening brand visibility, and supporting international and local recruitment activities. Key Responsibilities • Support the execution of the College’s marketing and student recruitment plan • Manage student recruitment activities including lead generation, follow-up, and conversion tracking • Coordinate school visits, open days, and education fairs (local and international) • Support digital marketing activities including social media campaigns and content updates • Assist in producing promotional materials and student-focused content (videos, testimonials, brochures) • Maintain and update prospective student recruitment tracking records (e.g., spreadsheets or databases) to monitor student enquiries, applications, and follow-up activities until enrolment. • Engage with prospective students, parents, schools, and education agents • Support international student recruitment initiatives. • Collect and report data on applications, leads, and campaign performance. Minimum Qualifications • Bachelor’s degree in Marketing, Business Administration, Communications, or related field • Strong understanding of digital marketing and student recruitment processes • Excellent communication and interpersonal skills • Proficiency in Microsoft Office and social media platforms • Ability to work in a fast-paced, target-driven environment Experience Requirements • 4 years of experience in marketing, admissions, or student recruitment (preferably in higher education) • Experience in managing social media campaigns or CRM systems is an advantage • Prior involvement in education fairs, school outreach, or international recruitment activities is highly desirable
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