SUMMARY OF ROLE: Leads and manages the corporate liabilities portfolio, including CASA (Current Account & Call Account) growth, by driving low-cost deposit mobilization, strengthening client relationships, and supporting the acquisition of new corporate clients, while ensuring high service standards, compliance, and achievement of business targets. KEY RESPONSIBILITIES: Responsibilities 1. Corporate Deposit Growth: • Increase overall corporate deposits by onboarding new clients and expanding relationships with existing ones. • Develop strategies to attract high-value corporate clients and maintain long-term engagement. 2. CASA and Operative Accounts Growth: • Drive growth in Current Account and Savings Account (CASA) balances by encouraging corporate clients to maintain and increase their deposits. • Work closely with clients to understand their cash management needs and offer appropriate banking solutions. 3. Digital Banking Migration: • Contribute to the bank’s business strategy by migrating corporate clients to the ABO Digital platform. • Promote awareness and adoption of digital banking solutions to enhance operational efficiency for corporate customers. 4. Client Acquisition & Relationship Management: • Expand the Corporate Banking client base by identifying and prospecting potential customers. • Manage and nurture relationships with existing corporate clients to ensure high levels of customer satisfaction and retention. 5. Account Opening & Onboarding: • Establish new account relationships with corporate clients, particularly those interested in digital products and services. • Facilitate seamless onboarding onto the bank’s digital platforms and ensure customer awareness of available services. 6. Customer Engagement & Retention: • Regularly meet with existing and prospective clients to understand their banking needs and provide tailored solutions. • Foster long-term, profitable relationships with key clients to ensure customer loyalty and continued business growth. 7. Cross-Selling Bank Products: • Identify opportunities to cross-sell corporate, institutional, and personal banking products to maximize revenue generation. • Collaborate with internal teams to deliver comprehensive banking solutions that address client needs. 8. Market Representation: • Act as a positive representative of the bank in the market by participating in industry events, networking opportunities, and client meetings. • Maintain a strong understanding of market trends and competitor offerings to ensure the bank remains competitive. 12. Team Leadership & Performance Management • Lead, coach, and motivate the corporate liabilities team to achieve deposit growth and retention targets. • Set clear KPIs and monitor individual/team performance regularly. • Conduct performance reviews, provide feedback, and implement development plans. • Foster a high-performance, client-centric culture within the team. 13. Portfolio Management & Segmentation • Segment corporate clients based on value, industry, and business potential. • Manage and prioritize high-value client portfolios (Top-tier / Key Accounts). • Identify underperforming accounts and implement corrective action plans. • Ensure optimal balance between acquisition and retention efforts. 14. Data Analysis & Reporting • Analyze portfolio performance, deposit trends, and retention metrics. • Prepare regular MIS reports for senior management. • Use data insights to refine acquisition and retention strategies. • Track digital adoption and CASA growth performance. 15. Sales Pipeline & Forecast Management • Maintain a strong pipeline of prospective corporate clients. • Forecast deposit growth and track progress against targets. • Ensure consistent follow-up and conversion of leads into active clients. 16. Revenue Optimization & Profitability • Drive profitability by optimizing deposit mix and cost of funds. • Monitor margins, pricing strategies, and fee income from corporate clients. • Collaborate with product teams to structure competitive yet profitable solutions. 17. Process Innovation, Automation & Digitalization: • Drive continuous process improvement through innovative, automated, and digital solutions once required 18.Business Control & Governance • Ensure adherence to the bank's policies, regulatory requirements, and industry standards in all operational activities 19.Self/People Development & Continuous Learning: • Continually update oneself through knowledge acquisition, on-the-job training, or project involvement; advocate and support others to do the same. Requirements · Omani Nationals Only · Bachelor degree in Business, Finance, or Economics · Minimum experience of 7 years of relevant experience in Corporate Banking
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