Unit Head - Corporate Liabilities

SUMMARY OF ROLE:
Leads and manages the corporate liabilities portfolio, including CASA (Current Account & Call Account) growth, by driving low-cost deposit mobilization, strengthening client relationships, and supporting the acquisition of new corporate clients, while ensuring high service standards, compliance, and achievement of business targets.

KEY RESPONSIBILITIES:
Responsibilities

1. Corporate Deposit Growth:
• Increase overall corporate deposits by onboarding new clients and expanding relationships with existing ones.
• Develop strategies to attract high-value corporate clients and maintain long-term engagement.

2. CASA and Operative Accounts Growth:
• Drive growth in Current Account and Savings Account (CASA) balances by encouraging corporate clients to maintain and increase their deposits.
• Work closely with clients to understand their cash management needs and offer appropriate banking solutions.

3. Digital Banking Migration:
• Contribute to the bank’s business strategy by migrating corporate clients to the ABO Digital platform.
• Promote awareness and adoption of digital banking solutions to enhance operational efficiency for corporate customers.

4. Client Acquisition & Relationship Management:
• Expand the Corporate Banking client base by identifying and prospecting potential customers.
• Manage and nurture relationships with existing corporate clients to ensure high levels of customer satisfaction and retention.

5. Account Opening & Onboarding:
• Establish new account relationships with corporate clients, particularly those interested in digital products and services.
• Facilitate seamless onboarding onto the bank’s digital platforms and ensure customer awareness of available services.

6. Customer Engagement & Retention:
• Regularly meet with existing and prospective clients to understand their banking needs and provide tailored solutions.
• Foster long-term, profitable relationships with key clients to ensure customer loyalty and continued business growth.

7. Cross-Selling Bank Products:
• Identify opportunities to cross-sell corporate, institutional, and personal banking products to maximize revenue generation.
• Collaborate with internal teams to deliver comprehensive banking solutions that address client needs.

8. Market Representation:
• Act as a positive representative of the bank in the market by participating in industry events, networking opportunities, and client meetings.
• Maintain a strong understanding of market trends and competitor offerings to ensure the bank remains competitive.

12. Team Leadership & Performance Management
• Lead, coach, and motivate the corporate liabilities team to achieve deposit growth and retention targets.
• Set clear KPIs and monitor individual/team performance regularly.
• Conduct performance reviews, provide feedback, and implement development plans.
• Foster a high-performance, client-centric culture within the team.

13. Portfolio Management & Segmentation
• Segment corporate clients based on value, industry, and business potential.
• Manage and prioritize high-value client portfolios (Top-tier / Key Accounts).
• Identify underperforming accounts and implement corrective action plans.
• Ensure optimal balance between acquisition and retention efforts.

14. Data Analysis & Reporting
• Analyze portfolio performance, deposit trends, and retention metrics.
• Prepare regular MIS reports for senior management.
• Use data insights to refine acquisition and retention strategies.
• Track digital adoption and CASA growth performance.

15. Sales Pipeline & Forecast Management
• Maintain a strong pipeline of prospective corporate clients.
• Forecast deposit growth and track progress against targets.
• Ensure consistent follow-up and conversion of leads into active clients.

16. Revenue Optimization & Profitability
• Drive profitability by optimizing deposit mix and cost of funds.
• Monitor margins, pricing strategies, and fee income from corporate clients.
• Collaborate with product teams to structure competitive yet profitable solutions.

17. Process Innovation, Automation & Digitalization:
• Drive continuous process improvement through innovative, automated, and digital solutions once required

18.Business Control & Governance
• Ensure adherence to the bank's policies, regulatory requirements, and industry standards in all operational activities

19.Self/People Development & Continuous Learning:
• Continually update oneself through knowledge acquisition, on-the-job training, or project involvement; advocate and support others to do the same.

Requirements
· Omani Nationals Only
· Bachelor degree in Business, Finance, or Economics
· Minimum experience of 7 years of relevant experience in Corporate Banking