General Purpose Direct and execute the commercial strategy under the general direction of the Chief Executive Officer. As a member of the Executive Team, the Chief Commercial Officer directs, oversees and leads Atyab Group’s national and international commercial strategy — including new-product development and the marketing and sales strategy of the Group’s affiliates — through: (1) acting as a strategic sales business partner to consolidate and increase the presence of company products; (2) providing strategic leadership in product marketing to position the company’s and affiliates’ brands, image and products at the highest level among competitors — in order to maximise company revenue, sustainable market presence and positioning, and effectively assure business profitability and growth in the short, mid and long term. Main Accountabilities Commercial Strategy & Planning • Establish the short-term plans and long-term commercial strategy, using macro- and micro-economic indicators to support the achievement of Atyab Group’s and its affiliates’ strategic objectives. • Develop the commercial monitoring strategy of the Group and its affiliates to increase product presence across wide and diverse markets. • Develop commercial plans using global indicators, market performance, economic variables and market trends. • Develop a holistic, regular performance-assessment system for the commercial function of the Group and its affiliates. Marketing & Brand Leadership • Develop and implement the marketing strategy by evaluating macro and micro market trends and building sustainable long-term marketing plans that assure brand presence across different markets. • Direct the strategic brand value, equity, loyalty and pride locally and internationally. • Direct brand-awareness activity, develop strategic promotional plans and approve marketing campaigns to attract existing and potential customers, increasing sales revenue and profitability. • Ensure the Group’s vision, objectives, product quality and image are properly positioned among stakeholders and consumers. • Lead the development and execution of the mid- and long-term marketing strategic plan for the Group’s and affiliates’ product portfolio, in alignment with company strategy. Market Intelligence & Insight • Develop and implement a structured system for gathering intelligence and monitoring and analysing markets relevant to the Group and its affiliates, drawing input from other functions and sharing the resulting insights. Stakeholder & Relationship Management • Manage and build strong commercial relationships with key stakeholders, large and retail customers, partners, and private and governmental authorities, as well as internal stakeholders. • Provide ongoing awareness, advice and knowledge-sharing to the executive management team to reinforce corporate action on commercial approaches, including production, legal and financial aspects. Reporting & Performance • Provide comprehensive commercial reports covering financial and commercial indicators, budgeting, cost-effectiveness and return on investment across marketing and sales. • Undertake any other related duties, projects or responsibilities that may be assigned from time to time by the Chief Executive Officer or management, in line with the role and the evolving needs of the business. Educational Requirements Bachelor’s degree in Business Administration, Marketing, Economics or a related discipline. MBA with a focus on Sales and Marketing preferred. Experience • 12+ years of progressive, hands-on commercial (sales and marketing) experience across functional roles up to senior leadership, in complex businesses. • Marketing leadership experience in complex, multinational businesses. • Experience in emerging and new-product sales and marketing. • Strong experience in commercial strategic planning. • Strong experience in sales reporting and monitoring. • Strong experience in national and international marketing strategy. Know-How • Sales and marketing principles and strategies. • Innovative marketing and brand management. • Strong working knowledge of the food industry or similar sectors. • Business competitiveness assessment and market positioning. • Price forecasting and volume availability. • Cost and budget control. • Strong financial and sales acumen.
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