Job DescriptionRoles & ResponsibilitiesWe are looking for a proactive and creative Brand & Digital Marketing Executive to join our team and oversee Ibn Sina Pharmacy's digital presence. The successful candidate will serve as the key liaison between our internal teams and our external marketing agency, ensuring that all digital campaigns, branding, social media activities and customer engagement initiatives align with the company's objectives. This role combines brand management, digital marketing, project coordination and performance analysis to strengthen Ibn Sina Pharmacy's online presence and customer engagementacross all digital platforms.Key ResponsibilitiesAct as the primary point of contact between Ibn Sina Pharmacy and the external marketing agency.Coordinate the planning and execution of digital marketing campaigns acrosssocial media, email and other digital channels.Develop and manage monthly content calendars in collaboration with theexternal agency.Review, edit and approve social media content, marketing materials and digitalcampaigns before publication.Ensure all marketing communications are consistent with the company's brandidentity, tone of voice and business objectives.Manage and oversee the company's presence across Instagram, Facebook,LinkedIn and other relevant digital platforms.Monitor and respond to customer enquiries, comments and direct messages in a timely and professional manner in both English and Arabic.Work closely with Retail, IT, Operations, Procurement and Management to planpromotional campaigns, seasonal initiatives and product launches.Coordinate influencer collaborations, brand partnerships and promotionalactivities.Monitor website content and support digital initiatives, including e-commerceand online marketplace platforms.Track, analyse and report on digital marketing performance, providing insightsand recommendations to improve engagement, reach and campaigneffectiveness.Stay up to date with industry trends, competitor activity and emerging digitalmarketing opportunities.Support the development of new marketing initiatives to strengthen brandawareness and customer engagement.
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