<p dir = "auto"><strong>POSITION NAME : </strong>General Manager – Retail Sales</p> <p dir = "auto"></p> <p dir = "auto"><strong>ORGANISATIONAL CONTEXT</strong></p> <p dir = "auto"><strong>Function: </strong>Sales / Retail Operations</p> <p dir = "auto"><strong>Department: </strong>Sales</p> <p dir = "auto"><strong>Reporting to</strong>: CEO</p> <p dir = "auto"><strong>Location: </strong>Oman (Across Retail Network)</p> <p dir = "auto"><strong>Grade: </strong>As per company structure</p> <p dir = "auto"><strong>Sub-sections / Units: </strong>All Retail Outlets / Bakery Retail Network</p> <p dir = "auto"><strong>Type:</strong> Strategic & Operational Leadership</p> <p dir = "auto"></p> <p dir = "auto"><strong>JOB CONTENT</strong></p> <p dir = "auto">The General Manager – Retail Sales is fully responsible for leading, driving, and accelerating the performance of Atyab Food Industries’ retail outlets network across Oman.</p> <p dir = "auto">The role holds full accountability for sales growth, outlet profitability, operational excellence, cost optimization, retail expansion, and brand positioning. The incumbent will develop and execute commercial strategies to deliver sustained revenue growth and enhance customer experience while ensuring strong financial discipline and operational control.</p> <p dir = "auto"></p> <p dir = "auto"><strong>DUTIES AND RESPONSIBILITIES</strong></p> <p dir = "auto"><strong>Strategic & Commercial Leadership</strong></p> <p dir = "auto">- Develop and execute the overall retail strategy aligned with corporate objectives.</p> <p dir = "auto">- Drive revenue growth across the retail network, targeting 15–30%+ annual improvement.</p> <p dir = "auto">- Identify expansion opportunities including new outlet openings, relocations, and concept enhancements.</p> <p dir = "auto">- Analyze market trends, competitor activity, and customer behavior to strengthen market positioning.</p> <p dir = "auto">- Build and maintain strong relationships with key stakeholders, landlords, suppliers, and strategic partners.</p> <p dir = "auto"><strong>Financial & Performance Management</strong></p> <p dir = "auto">- Lead budgeting, forecasting, and financial planning processes for the retail division.</p> <p dir = "auto">- Ensure strict cost control and margin optimization across all outlets.</p> <p dir = "auto">- Monitor KPIs including sales growth, profitability, shrinkage, labor cost ratios, and customer satisfaction.</p> <p dir = "auto">- Review performance reports and implement corrective action plans where required.</p> <p dir = "auto">- Present performance reports and strategic updates to executive management.</p> <p dir = "auto"><strong>Operational Excellence</strong></p> <p dir = "auto">- Ensure consistent operational standards across all outlets.</p> <p dir = "auto">- Oversee inventory management, supply chain coordination, and stock optimization.</p> <p dir = "auto">- Ensure brand compliance, visual merchandising standards, and customer experience excellence.</p> <p dir = "auto">- Oversee loss prevention, audit compliance, and HSE adherence.</p> <p dir = "auto"><strong>Leadership & Team Development</strong></p> <p dir = "auto">- Lead and develop Retail Managers and multi-unit leadership teams.</p> <p dir = "auto">- Build a high-performance culture focused on accountability, service excellence, and results.</p> <p dir = "auto">- Support talent development, succession planning, and workforce optimization.</p> <p dir = "auto"></p> <p dir = "auto"><strong>KEY INTERACTIONS</strong></p> <p dir = "auto"><strong>1. Internal</strong></p> <p dir = "auto">– CEO / Executive Management</p> <p dir = "auto">– Finance Department</p> <p dir = "auto">– Supply Chain & Production</p> <p dir = "auto">– Marketing Department</p> <p dir = "auto">– HR Department</p> <p dir = "auto">– Retail Operations Teams</p> <p dir = "auto">– As part of day-to-day activities</p> <p dir = "auto"><strong>2. External</strong></p> <p dir = "auto">– Landlords & Shop Management</p> <p dir = "auto">– Suppliers & Service Providers</p> <p dir = "auto">– Regulatory Authorities</p> <p dir = "auto">– Strategic Partners</p> <p dir = "auto">– Key Customers</p> <p dir = "auto">– As part of day-to-day activities</p> <p dir = "auto"><strong>3. Level of external interaction</strong></p> <p dir = "auto">– This position requires a high level of external interactions</p> <p dir = "auto"> <strong>MINIMUM EDUCATION, QUALIFICATIONS & SKILLS</strong></p> <p dir = "auto"><strong>Education:</strong></p> <p dir = "auto">- Bachelor’s degree in Business Administration, Retail Management, or related field.</p> <p dir = "auto">- MBA is an advantage.</p> <p dir = "auto"><strong>Experience:</strong></p> <p dir = "auto">– Minimum 10+ years of leadership experience in retail, hospitality, F&B, aviation services, catering, or multi-unit operations.</p> <p dir = "auto">– Proven track record in driving revenue growth (15–30%+ improvement).</p> <p dir = "auto">– Experience managing multiple outlets or business units.</p> <p dir = "auto">– Demonstrated success in expansion and retail network scaling.</p> <p dir = "auto"></p> <p dir = "auto"><strong>Special Skills & Knowledge:</strong></p> <p dir = "auto">– Strong commercial acumen and sales strategy expertise.</p> <p dir = "auto">– Advanced financial management, budgeting, and forecasting capabilities.</p> <p dir = "auto">– Strong stakeholder engagement and negotiation skills.</p> <p dir = "auto">– Excellent leadership and team-building capabilities.</p> <p dir = "auto">– Data-driven decision-making and performance management skills.</p> <p dir = "auto">– Fluency in Arabic and English (mandatory)</p> <p dir = "auto"><strong>Business Understanding:</strong></p> <p dir = "auto">– This position requires a high level of business understanding</p> <p dir = "auto"></p> <p dir = "auto"><strong>ADDITIONAL QUALIFICATION /CERTIFICATION REQUIRED</strong></p> <p dir = "auto">– NA</p> <p dir = "auto"><strong>HEALTH, SAFETY AND ENVIRONMENT</strong></p> <p dir = "auto">– This position follows all the HSE procedures as set by the company</p> <p dir = "auto"></p> <p dir = "auto"><strong>KEY COMPETENCIES</strong></p> <p dir = "auto">– As specified in the Job Competency Profile</p> <p dir = "auto"><strong>WORK ENVIRONMENT</strong></p> <p dir = "auto">– The position requires extensive travel across Oman to oversee retail operations.</p> <p dir = "auto">– Combination of field leadership, executive meetings, and strategic planning activities.</p> <p dir = "auto">– High-pressure, performance-driven environment focused on revenue growth and operational excellence. </p> <p dir = "auto"></p> <p dir = "auto"></p> <p dir = "auto"></p> <p dir = "auto"></p>
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