Campaign & CRM Lead Management Specialist

Job Purpose:To drive retail growth by effectively managing customer leads generated through CRM channels and executing targeted campaigns that enhance cross-sell and conversion. The role ensures timely lead allocation, improves conversion rates across channels, and supports data-driven campaign planning to maximize revenue and customer engagement.Key Tasks and Duties:1.    Lead Management & Distribution•    Monitor and manage all inbound leads generated through CRM (website, mobile app, social media, call center, campaigns).•    Qualify, segment, and assign leads to appropriate branches, RM teams, or sales channels based on predefined criteria.•    Ensure timely routing and follow-up of leads to maximize conversion.•    Track lead lifecycle from generation to closure, identifying drop-offs and bottlenecks.•    Maintain data quality and integrity within the CRM system.2.    Campaign Planning & Execution•    Design and execute targeted marketing campaigns to drive cross-sell, upsell, and new customer acquisition.•    Work closely with Product, Marketing, and Digital teams to align campaigns with business priorities.•    Develop campaign briefs including target segments, offers, channels, and expected outcomes.•    Coordinate campaign rollouts across digital, branch, and call center channels.3.    Performance Tracking & Analytics•    Monitor campaign performance using defined KPIs (conversion rate, cost per lead, revenue uplift, etc.).•    Prepare regular dashboards and reports on lead conversion, campaign effectiveness, and channel performance.•    Conduct post-campaign analysis and recommend improvements.•    Use data insights to refine targeting, messaging, and channel strategy.4.    Sales Enablement & Coordination•    Act as a bridge between CRM, sales teams, and branches to ensure smooth lead handling.•    Follow up with sales teams on lead progress and closure status.•    Provide feedback to improve lead quality and targeting.•    Support training or awareness sessions for branch staff on lead handling best practices.5.    Market & Competitor Analysis•    Conduct regular research on competitor campaigns, offers, and market trends.•    Benchmark campaign strategies and recommend enhancements to stay competitive.•    Identify new opportunities for customer acquisition and cross-sell.6.    Process Improvement & Governance•    Continuously improve CRM workflows and lead management processes.•    Ensure adherence to internal policies, data privacy, and regulatory requirements.•    Recommend automation opportunities to enhance efficiency and scalability.