Marketing Specialist

Job Overview:  As a Marketing Specialist, you will support the marketing team through market research, event management, and external coordination. Your role combines analytical research with hands-on execution managing events, coordinating with vendors and partners, and contributing to content development when needed.  Key Responsibilities:  Research & Analysis: Conduct research on market trends, competitors, and target audiences Gather and analyze data to support campaign planning Prepare research reports and insights for the team Events & Activations Plan, organize, and execute corporate events, exhibitions, and sponsorships Manage event logistics from planning to on-site coordination Prepare post-event reports and evaluate outcomes  External Coordination & Vendor Management Coordinate with exhibition organizers and venue management Manage relationships with event service providers (booth designers, setup crews, etc.) Liaise with media outlets and press contacts Support coordination with marketing agencies Follow up on timelines and ensure quality deliverables   Content Support Contribute to content creation and copywriting as needed Support the team in developing marketing materials Qualifications & Experience:  Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of relevant experience in marketing or a similar role. Strong analytical and research skills with the ability to translate data into strategy. Creative thinking with a strong eye for branding and campaign development. Solid understanding of marketing channels (digital, social, offline, etc.). Strong communication, presentation, and interpersonal skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. High attention to detail, organization, and problem-solving skills. Self-motivated, adaptable, and proactive mindset.