Sr. Marketing & Branding Executive - تنفيذي أول التسويق والهوية

Position Description
Position Purpose
Responsible for supporting the development and execution of marketing and branding strategies to promote the OCEC as a premier destination for conventions, exhibitions, conferences, and events. Involves in implementing marketing campaigns, managing brand identity, coordinating marketing activities, and analyzing marketing performance.

Position Requirements
Education Bachelor's degree in Marketing, Business Administration, or a related field.
Experience & Skills • Minimum of 5 years of experience in the similar/equal role. Preferably in hospitality or MICE industry.
• Experience in marketing and branding roles, preferably in the events, hospitality, or exhibition industry.
• Strong knowledge of marketing principles, branding strategies, and digital marketing.
• Experience with marketing campaigns, collateral development, and event promotion.
• Familiarity with digital marketing channels, social media platforms, and analytics.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to multitask effectively.
• Analytical mindset with the ability to interpret data and generate insights.
• Proficient in using marketing software and tools.
• Creative thinking and problem-solving abilities.
• Ability to work both independently and collaboratively in a team environment.

Specific Responsibilities’ Standards
• Marketing Campaigns:

Assist in the development and implementation of marketing campaigns to attract event organizers, exhibitors, and visitors to the OCEC.
Collaborate with the marketing team to create engaging marketing materials, including brochures, presentations, advertisements, and digital content.
Coordinate the production and distribution of marketing collateral.

• Brand Management:

Support the management and development of the OCEC brand identity and guidelines.
Ensure consistent application of the brand across all marketing materials and channels.
Monitor and enforce brand standards and guidelines.

• Digital Marketing:

Assist in the implementation of digital marketing strategies to enhance the OCEC's online presence.
Support the management of the OCEC website, social media platforms, and online advertising campaigns.
Monitor digital analytics and provide insights for optimizing digital marketing efforts.

• Marketing Collateral:

Collaborate with internal teams and external vendors to develop marketing collateral, such as brochures, flyers, banners, and promotional items.
Ensure the availability and distribution of marketing materials at events, trade shows, and exhibitions.
Maintain an inventory of marketing collateral and coordinate reordering as needed.

• Event Promotion:

Support event promotion efforts by developing marketing plans and materials specific to each event.
Coordinate with event organizers to ensure their marketing needs are met and promotional opportunities are maximized.
Monitor and report on event-specific marketing activities and their impact on event attendance.

• Market Research and Analysis:

Conduct market research to identify industry trends, target markets, and competitor activities.
Analyze market data and provide insights to guide marketing strategies and campaigns.
Monitor industry publications, news, and digital channels to stay updated on relevant market developments.

• Relationship Management:

Collaborate with internal stakeholders, such as sales and event management teams, to align marketing efforts with business objectives.
Liaise with external partners, agencies, and suppliers to coordinate marketing activities and optimize partnerships.
Foster positive relationships with industry associations, media outlets, and strategic partners.

• Reporting and Analytics:

Generate regular reports on marketing activities, including campaign performance, website traffic, social media engagement, and lead generation.
Analyze marketing data and metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvement.
Provide insights and recommendations for optimizing marketing strategies and tactics.

General Responsibilities’ Standards
• Uphold the mission and vision of OCEC
• Develop effective relationships with the internal team, other partners and suppliers through appropriate communication and a positive attitude.
• Stay up to date with the market trends.
• Provision of input to reports and correspondence as required.
• Participate in training as directed by the Director of Marketing & Communications.
• Any other duties as directed by the Director of Marketing & Communications.