Marketing & B2B Growth Executive Confidential Company

Job DescriptionRoles & ResponsibilitiesThis role focuses on generating qualified commercial inquiries, strengthening relationships with architects and developers, and supporting project acquisition through structured digital and outreach strategies.This is not a pure content role. The position requires performance-driven execution and measurable impact.Key ResponsibilitiesLead Generation & Digital CampaignsPlan, launch, and optimize Google Search campaigns targeting commercial and specification-related keywordsMonitor and reduce cost per qualified leadImplement conversion tracking and performance reportingManage Instagram strategy for both brands (content planning, publishing, performance tracking)Support LinkedIn positioning and outreach targeting architects, developers, and consultantsCommercial & Business Development SupportBuild and maintain a database of architects, developers, consultants, and contractorsSupport direct outreach campaigns and showroom visitsAssist in preparing case studies, project highlights, and marketing materials for presentationsTrack inquiries and support follow-up coordination with the sales teamContent & Authority PositioningDevelop case-study-driven and technical authority contentHighlight manufacturing capabilities, ISO standards, and supply & apply advantagesCoordinate site photography and project documentationMaintain consistent English and Arabic messaging across platformsPerformance KPIsQualified commercial leads generated per monthCost per lead (CPL) performanceNumber of B2B meetings supported or initiatedGrowth of architect/developer contact databaseContribution to project pipeline visibility