<p dir = "auto"><strong>2. JOB PURPOSE </strong></p> <p dir = "auto">The main purpose for this position is to successfully drive sales efforts of the company for the Region in an efficient, cost conscious and innovative manner. </p> <p dir = "auto">It involves creating, mentoring, and leading a competent sales team that can help implement the sales strategy and deliver on targets set by CCO/ Management. The key focus of the position is to create, sustain and enhance market share for dairy products, ice creams and juices in the Region.</p> <p dir = "auto"><strong>3. MAIN TASKS AND ACCOUNTABILITIES</strong></p> <p dir = "auto">Task Description</p> <p dir = "auto">Strategic Input • Provide strategic input to Chief Commercial Officer for Oman region.</p> <p dir = "auto">• Estimate expected demand and target market share for the company.</p> <p dir = "auto">• Help develop brand identity and implement brand strategy.</p> <p dir = "auto">• Conduct competitive analysis to identify competitors’ market share, target segments and their unique selling propositions (USPs).</p> <p dir = "auto">Provide market and competitive intelligence • Collate feedback about the product from the end users and channel partners.</p> <p dir = "auto">• Track competitors’ actions in response to the sales and marketing efforts of the company.</p> <p dir = "auto">Sales strategy execution plan • Help breakdown the overall sales target for region into subsidiary targets for reporting teams.</p> <p dir = "auto">• Plan and direct activities to meet sales targets.</p> <p dir = "auto">• Build on customer acquisition efforts of the trade marketing team (focused campaigns).</p> <p dir = "auto">• Work on introduction/penetration of product in different geographical regions within region as agreed with the business development team.</p> <p dir = "auto">Customer Acquisition and Retention • Identify tools and tactics that help communicate with market, reinforce positioning and acquiring new customers.</p> <p dir = "auto">• Work on customer feedback and address grievances related to the sales process proactively.</p> <p dir = "auto">• Performs all other tasks and duties as assigned. </p> <p dir = "auto">Product advertising and ethical guidelines • Review mechanism to ensure that all messaging/communication is vetted before it is released to the target audience.</p> <p dir = "auto">HACCP/other compliances • Ensure hygiene standards are maintained through the sales process - till the product reaches the final consumer from the finished goods warehouse.</p> <p dir = "auto">• Ensure that all local environmental requirements are duly adhered to.</p> <p dir = "auto">• Knowledge of and adherence to regional council compliance requirements.</p> <p dir = "auto">Health and Safety • Understand and ensure meeting the obligations of health and safety requirements of employment legislation. </p> <p dir = "auto">• Identify and contain/minimize product related health hazards reported by the consumer(s). </p> <p dir = "auto">• Maintain an event register for supply and subsequent recall of all defective products.</p> <p dir = "auto">Team Building – Planning, acquisition and mentoring • Forecast staff requirements for the department, plan budget and get requisite approval</p> <p dir = "auto">• Define knowledge/skillsets required</p> <p dir = "auto">• Effective communication within and outside the team </p> <p dir = "auto">• Create a supportive environment for the team members</p> <p dir = "auto">• Contribute to the team, letting others know information that may be useful or important</p> <p dir = "auto">• Help to create a fun, supportive work environment</p> <p dir = "auto">People management and reporting responsibilities • Liaison with management and other line managers (as part of cross function team) for efficient running of the department.</p> <p dir = "auto">• Participate in management and supervisory meetings as and when required.</p> <p dir = "auto">• Produce end of month departmental report, on time, and as required by the management.</p> <p dir = "auto">• Ensure accurate and up to date, daily, weekly, monthly records as required by the management. </p> <p dir = "auto">• Ensure tasks are understood by the team members, and performed responsibly and diligently</p> <p dir = "auto">• Help others in the team if needed; Support relief staff in their duties</p> <p dir = "auto"><strong>4. MAIN CONTACTS AND WORKING RELATIONSHIPS</strong></p> <p dir = "auto">Internal All Department Heads and Line Managers.</p> <p dir = "auto">External Stakeholders, customers, agencies etc.</p> <p dir = "auto"><strong>5. PERSON SPECIFICATION (Qualifications, Knowledge & Experience) </strong></p> <p dir = "auto"></p> <p dir = "auto">Education Level </p> <p dir = "auto">(Minimum Requirement) • Bachelor’s degree in Sales Management.</p> <p dir = "auto">• MBA (Sales / Marketing) preferred.</p> <p dir = "auto">Professional Qualifications</p> <p dir = "auto"> • Advanced diploma in agribusiness.</p> <p dir = "auto">• Have a valid driver’s license.</p> <p dir = "auto">Work Experience • Overall experience of 10 years or more with 5+ years in senior commercial management position.</p> <p dir = "auto">• Experience of managing sales teams at national level in FMCG industry. Experience in dairy products will be preferred.</p> <p dir = "auto">• Strong understanding of the Middle East especially Oman.</p> <p dir = "auto">Job Specific Skills • Capacity to lead sales at a national level with established credentials in sales.</p> <p dir = "auto">• Financial awareness to understand and interpret numbers; Excellent written & verbal communication / presentation skills.</p> <p dir = "auto">• Team player with excellent motivational skills.</p> <p dir = "auto">Generic Skills</p> <p dir = "auto"> • Must be alert, strive for accuracy, and have ability to exercise independent thinking and judgment, be a self- motivator, and attention to detail.</p> <p dir = "auto">• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.</p> <p dir = "auto">• Integrity, discretion, and loyalty.</p> <p dir = "auto"><strong>6. POSITION LOCATION</strong></p> <p dir = "auto"></p> <p dir = "auto">• To be based in Muscat Office and travelling national and International. </p> <p dir = "auto"></p>
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