Social Media Manager

Duties and Responsibilities:​Strategy and Governance Develop and own the annual social media strategy, channel strategy, content pillars, audience approach, and social media roadmap.Maintain the social media playbook, approval processes, access controls, response protocols, escalation procedures, and platform governance.Content & Campaign DevelopmentDevelop and execute engaging social media campaigns that align with SalamAir’s marketing strategy, brand identity, and business objectives.Plan and manage the social media content calendar across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, etc.).Collaborate with the creative and design teams to produce high-quality multimedia content, including videos, graphics, reels, and stories.Ensure all content maintains brand consistency, tone of voice, and messaging guidelines.Campaign Management & OptimizationOversee day-to-day execution of paid and organic campaigns across all social media platforms.Coordinate with internal stakeholders and external agencies to ensure timely delivery of campaign assets and messaging.Continuously monitor performance and implement optimization strategies to improve engagement, reach, and ROI.Support seasonal, tactical, and always-on campaigns in coordination with the marketing and commercial teams.Translate route launches, fare promotions, ancillary products, destinations, partnerships, and corporate announcements into effective social campaigns that support awareness, engagement, traffic, and conversion.Analytics & Performance ReportingTrack, analyze, and interpret campaign performance metrics using tools such as GA, and hootsuite reporting, talkwalker etc.Develop weekly and monthly dashboards highlighting key KPIs, audience behavior, and content performance trends.Translate data insights into actionable recommendations to enhance future campaigns and inform content strategy.Cross-Functional CollaborationWork closely with the digital marketing, brand, and communications teams to ensure alignment across all marketing initiatives.Coordinate with sales, commercial, and product teams to integrate social media efforts with broader business and promotional objectives.Collaborate with creative agencies, media partners, and influencers to enhance brand visibility and ensure consistent campaign delivery.Trend Monitoring & InnovationStay informed of emerging social media trends, platform updates, and creative best practices within the aviation and travel industries.Benchmark against competitors and recommend new formats, storytelling approaches, and campaign ideas.Contribute to social listening and brand perception tracking initiatives to identify opportunities for brand growth.​RequirementsEducation & Experience:​Bachelor's degree in marketing, advertising, communications, or a related field. 4 – 6 years experience managing social media public accounts and marketing experience.Strong understanding of marketing principles, media planning, and advertising strategies.Excellent communication, negotiation, and project management skills.Ability to analyse data and make informed decisions to optimize marketing campaigns.Ability to work collaboratively in a team environment and manage multiple projects simultaneously.​Special Skills & Knowledge Experience in campaign planning and execution.Familiarity with digital marketing concepts and integration with traditional marketing efforts.Fluency in Arabic and English languages.​