CRM Specialist

🚀 Welcome to Your Next Adventure!We are looking for a CRM Specialist to support the execution, planning, and optimization of CRM communications for our Oman operations.This role will be responsible for managing local CRM campaigns across key channels such as push notifications, in-app messages, email, SMS, and WhatsApp. The ideal candidate should be highly organized, detail-oriented, and comfortable working closely with local Operations, Commercial, Marketing, Product, and CRM teams to ensure users receive relevant, timely, and high-quality communications.This is a hands-on CRM role focused on campaign execution, automation, communication planning, local market support, and performance improvement. While deep technical expertise is not required, the candidate should be comfortable working with CRM tools, segmentation, basic data logic, and campaign QA processes.🛠 What You’ll Get Your Hands On:CRM Campaign ExecutionExecute local CRM campaigns for Oman across push notifications, in-app messages, email, SMS, WhatsApp, and other available channels.Manage ad-hoc communication requests from local teams, ensuring campaigns are delivered accurately and on time.Build, schedule, test, and launch campaigns based on approved briefs, target audiences, and business objectives.Ensure campaign content, targeting, timing, deep links, and user journeys are properly configured before launch.Support daily, weekly, and seasonal CRM communications for key business moments, campaigns, promotions, and local events.CRM Planning & CoordinationSupport the CRM calendar for Oman, ensuring communications are properly planned, prioritized, and aligned with local business needs.Work closely with local Operations, Commercial, Category, and Marketing teams to understand communication requirements and translate them into CRM campaigns.Help organize campaign requests, timelines, approvals, assets, copy, segmentation, and launch dates.Ensure CRM communications are not overlapping excessively and that users receive a balanced communication experience.Contribute to local CRM planning for key moments such as Ramadan, Eid, National Day, paydays, weekends, seasonal campaigns, and commercial priorities.Automation & Lifecycle SupportSupport the creation and maintenance of automated CRM journeys, lifecycle campaigns, and recurring communication flows.Assist in building automated campaigns for onboarding, activation, retention, reactivation, cart abandonment, category growth, and customer engagement.Monitor live automations to ensure they are working correctly and escalate issues when needed.Identify opportunities to reduce manual work through better campaign templates, recurring workflows, and automation logic.Support CRM personalization using basic user attributes, events, segments, and behavioral triggers.Segmentation & TargetingBuild and validate user segments based on customer behavior, location, lifecycle stage, purchase history, engagement, and campaign objectives.Ensure each campaign is sent to the correct audience and excludes users when needed.Support personalized communications based on user behavior, preferences, language, market, and customer journey stage.Work with CRM, BI, or Data teams when more advanced targeting or customer lists are required.Maintain strong attention to detail when handling audience logic, filters, exclusions, and control groups.Content, Localization & QACoordinate with copywriters, designers, translators, and local stakeholders to ensure campaign content is accurate and market-relevant.Review English and Arabic CRM copy to ensure clarity, relevance, tone, and consistency with the campaign objective.Perform QA before launch, including copy, images, links, deep links, segmentation, timing, personalization, and user experience.Ensure all campaigns follow brand guidelines, channel best practices, and internal approval processes.Help maintain reusable CRM templates and campaign formats to improve speed and consistency.Performance Tracking & OptimizationMonitor campaign performance across key CRM metrics such as open rate, click rate, conversion rate, revenue, orders, engagement, and unsubscribe rate.Prepare simple campaign performance summaries and share learnings with relevant stakeholders.Identify what is working, what is not working, and where campaigns can be improved.Support A/B testing for copy, timing, audience, offers, channels, and creative formats.Use performance insights to improve future CRM planning, targeting, and communication quality.Stakeholder ManagementAct as the CRM point of contact for local Oman communication needs.Collect, clarify, and organize campaign requests from different teams.Push back when needed to protect user experience, avoid overcommunication, or improve campaign quality.Maintain clear communication with internal teams regarding campaign timelines, requirements, blockers, and launch status.Build strong working relationships with local and regional teams.🧙‍♂️ The Magic You BringExperience in CRM, lifecycle marketing, campaign management, digital marketing, or a similar role.Experience executing campaigns through CRM, marketing automation, or customer engagement platforms.Strong understanding of CRM channels such as push notifications, email, SMS, WhatsApp, and in-app messaging.Good understanding of segmentation, targeting, campaign calendars, customer journeys, and lifecycle communications.Ability to work cross-functionally with Marketing, Operations, Commercial, Product, BI, and Design teams.Good analytical mindset and ability to understand basic campaign performance metrics.Arabic language skills are highly preferred, especially for local market communication and QA.Experience with CRM platforms such as Braze, MoEngage, CleverTap, Iterable, or similar tools.Basic understanding of user attributes, events, triggers, filters, and personalization.Basic knowledge of UTM tracking, deep links, campaign QA, and channel testing.Inside Snoonu’s UniverseSnoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.The Dream We’re ChasingTo be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.The Quest We’re OnTo radically transform how people live by leveraging technology to connect them with endless possibilities.Our Everyday Superpowers👥 Be Customer Obsessed: “Focus on the customer and all else will follow.”💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”👨‍💼 It's All About People: “Be a team player; together we are stronger.”Perks & Worklife Magic At Snoonu🌐 Global Vibes – Collaborate with a worldwide crew.🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.Great Place to Work® CertifiedWe’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.Certified for ExcellenceOur ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.Beyond the Code: Giving Back MattersWe don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.Diversity Isn’t Just a BuzzwordAt Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.Let’s Build the Future TogetherApply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.Stay in the loop—connect with us on LinkedIn!