Head - Mass Segments

Job Description

Job Title: Head- Mass Segments
Reporting to: GM -Personal Banking
Reported by: Head- Children Banking/ Head- Salaried Banking /Head-Najahi Business Banking

Main Role (Overall Accountability)
Responsible for overall performance of Personal Banking Group (PBG) Mass Segments (Children Banking/Salaried Banking/Najahi Business Banking). Responsible to achieve business growth targets, profitability, implementing strategy, achieve digital transformation of segments, people management/staff development.

Principal Accountabilities
o To establish, maintain productivity of a portfolio of various mass segment customers within Personal Banking in line with budgetary target of the management. The objective is to generate revenue for the Bank through ensuring professional management of each segment by growing the segment and increasing cross-sell among existing customers operating within direction and guidance of the Bank's policies.
o Ensuring each Business head has strategy to achieve annual budget and medium-term growth plans. A regular review of the strategy implementation to ensure that targeted progress is achieved
o Contribute to overall strategy formulation in discussion with the General Manager bringing to attention market knowledge, competitor analysis, innovation, efficiency, customer service improvement ideas, process reengineering, and structuring profitable retail/investment deals.
o Monitor market and competitor activities and strategies to ensure that opportunities for new business are not overlooked and bank's market share is retained in all the segments under management.
o Remain up-to-date in coaching segment managers as a technical resource/advisor to the Division on matters, e.g. new clients, product suitability and market trend.
o Provide expertise, experience and training to team members to enhance quality of work, efficiency and results.
o Ensures that all marketing/administrative/HR functions including advertisement promotions, market feedback, regular customer calls, periodic reviews of portfolios, training, staff development etc are performed.
• Creating talent pool for key positions and keeping attrition rate under control while ensuring staff is highly motivated, well-trained continuously on new skill sets and satisfied with their role and assigned KPls

Personnel Specification
o Proven leader with successful track record in Personal Banking and managing multiple diverse customer segments
o Post graduate in Business Management, Finance, or Marketing with over 15 years of banking and exposure to different areas of Personal, Private or Corporate Banking
o Experience in managing large and diverse teams
o Excellent oral and written communication skills so as to communicate credibly and effectively with all levels of staff and external agencies.
o Good interpersonal skills, tact, maturity, flexibility and an empathic approach.
Excellent communication and presentation skills.
o Strong Knowledge of PC/IT/MIS operations.