Proficient, Customer Value Management

Basic SectionBasic SectionNo. Of Openings1DesignationOT.ProficientSkillsSkill Customer Value Management Education SpecializationBA MarketingProfessional Certification No data available Job DescriptionRole Purpose:Analyze and develop customer value management campaigns to drive business growth and revenue enhancement. Collaborate with internal stakeholders to optimize marketing strategies. Monitor campaign performance and provide actionable insights to improve outcomes.Position InformationUnit: ConsumerDivision: Customer Life CycleGrade: P5Minimum role requirements:Qualification: Bachelor in relevant field Experience: 7 years of experience Key AccountabilitiesDevelop and execute Customer Value Management (CVM) strategies and campaigns to drive revenue growth, customer retention, and lifecycle value.Analyze customer behavior, usage patterns, and market trends to identify opportunities for retention, upselling, cross-selling, and revenue enhancement.Conduct customer segmentation and leverage data-driven insights to improve campaign targeting and effectiveness.Collaborate with Marketing teams to plan and execute customer promotions, retention programs, and BTL campaigns.Partner with Data Science and Analytics teams to enhance predictive models and support customer-centric business decisions.Monitor and analyze key performance indicators (KPIs), including ARPU, retention, conversion rates, and campaign performance.Conduct post-campaign evaluations and provide actionable recommendations to optimize future campaign outcomes.Review and enhance campaign platforms, communication channels, and customer touchpoints to improve customer experience and engagement.Lead cross-functional coordination with IT, Revenue Assurance (RA), Customer Care (CC), Marketing, and other stakeholders to ensure successful campaign execution.Drive continuous process improvements and ensure CVM initiatives are aligned with overall business objectives and commercial priorities.Key CompetenciesCompetency TypeCompetency NameProficiency LevelProficient ProfessionalOptimizing Business Processes3 - AdvancedProfessionalBusiness Communication3 - AdvancedTechnicalData Analysis3 - AdvancedTechnicalAutomation3 - AdvancedBehavioralDrives AchievementsIntermediateBehavioralCreativity & InnovationAdvancedBehavioralProactivityIntermediateBehavioralAnalytical Thinking & Problem SolvingAdvancedBehavioralEthics & ComplianceIntermediate