JOB PURPOSE Lead Onsor’s commercial strategy and execution across sales, marketing, partnerships, product-commercial alignment, pricing and business development to drive sustainable revenue growth, market expansion, and customer success across all product lines and regions. DIMENSIONS Budgetary Control: Yes External Interface(s): • Government • Private Sector • System integrators and partners Internal Interface(s): • Sales and Commercial • professional services • Marketing KEY ACCOUNTABILITIES AND RESPONSIBILITIES Commercial Strategy & Leadership • Define and own the company-wide commercial strategy, targets and go-to-market priorities. • Lead and develop the commercial organization (sales, business development, commercial product management, marketing, partner teams). • Set revenue, margin and growth targets; ensure accountability and performance tracking. Sales & Revenue Management • Oversee field and account leadership to drive new business, expansions and renewals. • Manage pipeline governance, forecasting accuracy, CRM adoption and sales operations. • Drive high-value, complex B2B deal strategy and negotiation. Go-to-Market & Product-Commercial Alignment • Develop GTM frameworks for target markets and verticals; prioritize segments and offerings. • Align product roadmap decisions with market demand and commercial viability. • Own value propositions, pricing strategy and packaging across software, hardware and services. Partnerships & Ecosystem • Build and scale strategic alliances: system integrators, OEMs, distributors, technology partners and channel networks. • Drive partner-led revenue through co-selling, co-marketing and joint solutions. • Negotiate commercial partnership agreements and incentive models. Marketing & Demand Generation • Oversee demand generation, brand positioning, and customer communications to accelerate pipeline and market share. • Ensure effective sales enablement, collateral, and competitive positioning. Customer Success & Retention • Embed customer-centric metrics and programs to drive retention, upsell and lifetime value. • Champion enterprise customer relationships and executive sponsorship for strategic accounts. 1- Pricing, Commercial Models & Governance • Define pricing frameworks, discounting policies and deal approval processes to protect margin and competitiveness. • Implement commercial KPIs, reporting, and governance across the organization. Talent & Culture • Recruit, coach and retain high-performing commercial talent; foster cross-functional collaboration. • Promote data-driven decision making and customer-first commercial culture JOB REQUIREMENTS Qualifications and Experience: • Bachelor’s degree in Business, Engineering, or a related field (MBA is a plus). • Minimum 10 Years in commercial leadership roles, preferably in technology, ICT, IoT, or SaaS industries. • Proven experience in managing sales teams, building GTM strategies, and closing complex B2B deals. • Experience working across the GCC region is a strong advantage. Additional Requirements • English (fluent written and verbal) – Mandatory • Arabic (fluent written and verbal) – Mandatory
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