Senior Proficient, Mobility (Consumer)

Basic SectionBasic SectionNo. Of Openings1DesignationOT.Senior ProficientSkillsSkill Marketing Education SpecializationBA MarketingProfessional Certification No data available Job DescriptionRole Purpose:To develop and drive the Mobile Postpaid and prepaid marketing strategy across the Consumer segments by developing and delivering marketing plans for demand generation activity, vertical segment analysis, segment based and product-based marketing programs and collaborating with other business functions such as Sales, Customer Care, Regulatory, Finance, Marcom and Consumer Senior Leadership team. To manage mobile Postpaid and Prepaid services by understanding their needs and areas of interest and create tailored made offers and promotions that sustain revenue growth in this segment. Position InformationUnit: Consumer Division: Grade: P4Minimum role requirements:Qualification: Bachelor in relevant field Experience: 8 years of experience Key AccountabilitiesCustomer Base StrategyDevelop and execute customer base management strategies for prepaid and postpaid segments. Drive sustainable subscriber growth while maximizing customer lifetime value (CLV). Monitor customer lifecycle performance and recommend improvement initiatives. Identify growth opportunities across different customer segments.Analyze customer behavior, usage patterns, and market trends. Translate customer insights into actionable business initiatives. Develop dashboards and performance reports. Strategic PlanningDevelop segment-based marketing & sales strategy and business plan and ensure alignment with the overall corporate strategy. Develop 6-12 months running marketing plan/roadmap and ensure its timely execution and alignment with the agreed segmentation strategy.Guide the design and development of new products, services and promotions, including. pricing models, business cases and submissions for approval in line with the Segmentation Strategy. Provide guidance in developing and launching market communications material, events and sponsorships related to Segment specific initiatives.Provide input to the annual financial plan and budgeting process and validate actual achievements and performance against targets.Sales EnablementSupport sales efforts and increase adoption and revenue through identification of successful sales strategies, development of sales tools and assets as well as the delivery of impactful training aligned to the Segmentation strategy. Work with product and sales teams on produce development, pricing and positioning.Work closely with Consumer sales team to deliver world-class engagement with various customer segments.Guide the development of compelling demos to be used in the sales process at events, live or online marketing presentations.Have a thorough knowledge of the mobile market and the practices and conduct market benchmarks.Market, Customer and Competitive IntelligenceAnalyze detailed market & customer segmentation, customer buying criteria and their buying behavior.Identify opportunities to differentiate in the marketplace and to translate that market intelligence into market requirements documents.Prioritize the market requirements and manage the product editions and pricing to drive adoption.Develop and continuously refine product positioning and messaging to differentiate Omantel in the marketplace.Work with relevant teams to implement, test and optimize messages and offers across all channels (online, web, events, inside sales and field sales).Work with concerned teams to deliver segment specific web content, videos, strategic communications and other marketing messages.Conduct competitive analysis to align our products and promotions to what competitors are launching.Able to write complete product specs and business rules.Have good technical background which is needed to communicate with technical teams for product and plans development.Demand GenerationDevelop the segmentation marketing strategy and work closely with filed teams to manage the marketing programs that drive demand for the Segment specific product lines.Work with sales team to enable new distribution channels for the segmentation of specific products.Support creating communications plans and go to market strategies by creating communications messages and use of media mix Understands digital and social marketing Create proper customer experience journeys across different touch points.Project ManagementSocialize segment roadmaps and strategies across the organization with a variety of stakeholders, including working level and executive level audiences.Manage projects related to segmentation initiatives, including creating and managing a project team, and liaising with internal and external stakeholders, in order to ensure a timely, cost-effective and high-quality execution.Conduct, assess and present project evaluations upon project completion.Manage time to market for key launches.Able to manage a roadmap and make sure launches are happening on time.Key CompetenciesCompetency NameProficiency LevelSr. Proficient ProfessionalPlanning and organizing4 - ExpertProfessionalProject Management4 - ExpertTechnicalProduct Development4 - ExpertBehavioralDrives AchievementsIntermediateBehavioralCreativity & InnovationAdvancedBehavioralProactivityAdvancedBehavioralAnalytical Thinking & Problem SolvingAdvancedBehavioralEthics & ComplianceIntermediate