Job purpose To mobilize low cost deposits for the branch, process all loan application submitted by customer in accordance with bank policy, process any requests for re-scheduling of existing loans and process all credit card applications submitted by customers in accordance with bank policy.Key Tasks & Duties Develop and implement sales strategies and plans to achieve liability products sales volume.• Take full accountability for the achievement of liabilities business for the allocated branch within defined timescales.• Provide an efficient, friendly, professional and quality service to branch customers of their accounts, providing information, advising on investments, and guiding customers through various banking procedures; and to encourage, the customers to increase their business with the bank. (cross sell).• Market the bank’s other products and services to achieve cross sell target• Ensure compliance with internal controls, policies & regulations, external regulators and legal parameters• Initiate and develop direct marketing activities to maximize sales and product take up / utilization• Coordinate with tellers, branch operations staff to ensure smooth operations, timely and friendly service delivery and customer satisfaction• Measure customer attrition; implement customer retention strategies to maximize repeat business/customer loyalty
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