Senior Marketer

Job DescriptionRoles & ResponsibilitiesPosition OverviewWe are looking for a strategic and high-performing Senior Marketer to drive our brand’s growth, market positioning, and revenue generation. In this role, you will transition seamlessly between high-level strategy and hands-on execution. You will lead cross-functional initiatives, manage substantial budgets, and optimize the entire marketing funnel to accelerate customer acquisition and retention.Key ResponsibilitiesGrowth Strategy: Develop and execute comprehensive marketing plans across paid, organic, and earned media channels.Funnel Optimization: Analyze the end-to-end customer journey to improve conversion rates, lower CAC, and increase LTV.Data & ROI Management: Track, interpret, and report key performance indicators (KPIs) directly to leadership to prove marketing ROI.Brand & Positioning: Refine the company's value proposition, ensuring consistent messaging across all external communication touchpoints.Cross-Functional Leadership: Collaborate with Product, Sales, and Design teams to launch new campaigns and features.